No, I would not like fries with that
Posted by Ben Jackson Sun, 28 Aug 2005 20:44:23 GMT
A quote from Andy Bellass of Mother that nicely sums up why I love Amazon:
"I look at those books and those CDs and think, you know what? I would want to read and buy those - and usually I do. Isn't that the most sophisticated marketing out there? It's a brand you have a relationship with."
"But at McDonalds you buy a Big Mac and they say, would you like a large fries, and you think, if I wanted large fries I would have asked for it."
"But here is Amazon doing exactly the same thing - they're trying to get you to buy more products from their store. But they're doing it by understanding exactly what you want."
Via ideasfactory.
