Best Paul Rand Quote Ever

Posted by Ben Jackson Sun, 09 Mar 2008 01:24:37 GMT

“I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve the problem for you the best way I know how. And you can use it or not - that’s up to you. You are the client. But you pay me.”
- Paul Rand paraphrased by Steve Jobs

Next time a client asks for 5 different logos I'm sending them this post in reply.

Via Strange Brand.


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